CREATE  A  GOOGLE  ADSENSE  ACCOUNT

In this section I will show you how to create a Google AdSense Account. Google Adsense is an advertising scheme whereby you to earn, free, money simply for placing one or more Google recommended/targeted Advertisements within your own web pages. These Google Ads as they are known, even though they are from third-party advertisers, can be made up of text only or text and images (it's your choice). Regardless of this though. At the end of the day, whenever someone clicks on a Google Ad that is located on your website Google pays you a small commission. This is because you are giving them an advertising space of course - They make money from the advertiser and the advertiser makes money from the customer who has clicked on one of your google ads and placed an order for their product(s)/service(s). Even if the advertiser does not get any customers from your google ads you still get paid by google simply because you are being paid for each click or every thousand clicks and not for any sales or non-sales.

It is very easy to get carried away with the idea of "Making Money For Nothing" in scenarios like Google Adsense, but the reality is the commission (pay out) could work out as little as 5p (five pence) or 5c (five cent) per advertisement click for most people, if that. On top of this. Depending on your payments setting and actual earnings, it may not be worth while receiving a cheque each month from Google if your clicks/ads have not made you $100 for example. Anything under $100 would sit in google's bank, earning them interest, until it is time for them to send you a cheque for $100 or more. That is the reality. What would make your earnings so low? Low CTR (Click Through Rate). You can have plenty of traffic (visitors) to your website, and excellent content, but not enough visitors clicking on (through) to those google ads. And to make matters worse! you cannot invite your visitors to click on those google ads. You cannot promote those google ads in any way, shape or form.

Some important things to note before signing up for a Google Adsense Account. 1) You are not automatically accepted by google adsense - You have to wait for up to 4 days to see if they have accepted your website as worthy. 2) Your website must appear to be full, even though you may still being adding occasional content to it - Google is not keen on "Under Construction", half finished, websites. 3) Your website traffic must be reasonable in order for advertising to be profitable to you, google and the third-party advertiser. For more guidance read the Google Adsense Program Policies page: Google AdSense Program Policies.

In this example I am going to submit my FREE Windows Vista Computer Lessons website at www.yoingco.com. It is a 4 year old domain that I class as a bit niche, subject-wise, comprising of 150+ content rich web pages that could each support a google ad. A few months ago it was page ranked 4, but I had to let it slip down to a page rank of 2 due to other commitments. Saying this. It still ranks on page 1, position 2-3 of google and other search engines, under many keywords and keyphrases such as "computer lessons", "laptop function keys" and so on. Today (September 2009) its traffic is slowly climbing again to approximately 12,000 page views per month. Your website does not need to have 150+ web pages or be 4 years old, of course, but it should be content rich and have quite a high search result position to be within a chance of be accepted by google adsense.


Before creating a Google Adsense Account you should of already signed yourself up for a standard Google Account, via signing up for a Google Analytics Account (see previous section), so that you are not asked to create a standard Google Account from this point onwards. The benefit of already having a standard Google Account means you can link this new Google Adsense Account straight to it. On the other hand. You can have this new Google Adsense Account as a separate account and therefore a new standard Google Account will be created for it by default. So if you have not done so already, ideally, you should create yourself a Google Analytics Account before proceeding with this section.

To create a Google Adsense Account you need to take your web browser to the Google Adsense web page (https://www.google.com/adsense/) and click on the SIGN UP button to continue (Fig 1.0 below). From there, fill out the Application Form (Fig 1.1).



Fig 1.0  Click on the SIGN UP NOW link to continue




Fig 1.1  Fill out this Application Form to continue

The first part of the Application Form (above) requires your website details, which are pretty straight forward. Note here though the two tick boxes. You must agree not to put wordings on your website (web pages) stating such things as: "Click On This Ad And Make Me Some Money" or "You Will Get Discounts From These Advertisers, But Only When You Click On The Ad". So NO PROMOTION OF THE GOOGLE ADS is allowed. And no pornographic/adult/xxx material whatsoever is allowed on your website. So to be clear - By ticking these two tick boxes you are agreeing not to put pornographic material on your website and you are agreeing not to promote the google ads on your website. The reason why I strongly point these things out is because Google will not hesitate to close your Google Adsense Account if they feel you have broken its agreement(s).

The next part of the application form (below) requires your personal, name and address, details for Cheque and Postal purposes. In this example any cheque (american spelling: check) google sends me will be made payable to John White and posted to 12 Treeview Avenue..... Before filling out your name and address though you first need to select an account type of either INDIVIDUAL or BUSINESS, from the ACCOUNT TYPE drop-down menu, and then select your place of residence from the COUNTRY OR TERRITORY drop-down menu. Once these details have been filled in you will be asked to confirm that the cheque can indeed be written out in your name. So basically. All the details you fill out in this application form should be the same personal details and same bank details, if possible, as you supplied when buying your web hosting package and/or when creating your paypal account (where ever applicable). Obviously there are times when someone elses details have been supplied, for whatever reason(s), but as much as possible keep the details the same as your website details. This is because in the long term you may be offered to put your earnings into a direct debit account (similar to paypal) as opposed to being sent a cheque each month.



Fig 1.2  Fill out the Account Type, Country/Territory, Name and Address details to continue




Fig 1.3  Click on the necessary agreements (tick boxes) and fill out your Telephone Number before clicking on the SUBMIT INFORMATION button

As you reach the bottom of the application form (above) there are a series of agreements and so on that need ticking. In this example I have ticked all five boxes (agreements, etc) and also filled in the TELEPHONE NUMBERS edit box. It states numbers but only one number is required. Either your Landline telephone number or your Mobile (Cell) telephone number. In my case nobody from Google telephoned me to confirm my details, but this does not mean they will never telephone me. And the same applies to you. They may need to telephone one day, for whatever reason(s), so always give them a working telephone number and proper registration details in general. When you have completed this part of the application form click on the SUBMIT INFORMATION button to continue.



Fig 1.4  Confirm all your registration details are correct before continuing

After clicking on the SUBMIT INFORMATION button (Fig 1.3 above) the following page (Fig 1.4 above) shows you the personal details you have entered for your registration of a Google Adsense Account. Glance over them to make sure they are correct. If they are not, click on the BACK button at the bottom of the page (Fig 1.6 below). Assuming they are correct, continue with the rest of the page (below). You will be asked if you have a standard Google Account already or if you want to create a new standard Google Account. As said at the top of this section, ideally you should have a standard Google Account already before proceeding with this section. So assuming you do have a standard Google Account, make sure the top radio (circle) button of the WHICH BEST DESCRIBES YOU option is selected.

The option called WOULD YOU LIKE TO USE YOUR EXISTING GOOGLE ACCOUNT FOR GOOGLE ADSENSE gives you the choice of using your existing standard google account User Name & Password for this google adsense account or creating a new User Name & Password purely for this google adsense account. The latter option will create a standard google account for you, by default, so that both accounts (the new google account and new adsense account) have the same user name and password. In this example I have chosen to create a new User Name & Password for my google adsense account. This means I will be able to log into my new google adsense account without the need to log into my new standard google account first, even though it does not matter which one I log into.....because they will both grant me access to my new google adsense account anyway.

If you decide to use a new User Name & Password for your google adsense account, like I have done in this example, enter a new User Name & Password into the relevant EMAIL and PASSWORD edit boxes. Doing so means you also have to verify that you are human, and not a malicious computer program that is trying to create this google adsense account, by entering the WORD VERIFICATION code.



Fig 1.5  Do you have a google account already? And if so, which user name and password do you want to use with this google adsense account?




Fig 1.6  Enter your new User Name & Password for this google adsense account, verify you are human and then click on the CONTINUE button to continue

As said above. If you find you have made a mistake with your registration details simply click on the BACK button to edit them. Otherwise, click on the CONTINUE button when you have entered a new User Name & Password for this google adsense account and verified you are human by entering the WORD VERIFICATION code. Clicking on the CONTINUE button in this case means you will be sent an email, by google, that asks you to confirm your email address; by clicking on the link inside that google email. Once you have done that you have to wait up to 4 days, if not longer, to see if you receive an email titled: Welcome to Google Adsense. If not, you should receive an "Unfortunately,..." email.

Note. If you are using your standard google account User Name & Password for your google adsense account you will not need to enter the above mentioned email details. Simply click on the CONTINUE button instead and then wait for the google email to arrive.



Fig 1.7  The page you see after clicking on the CONTINUE button (Fig 1.6 above)




Fig 1.8  The page you see after verifying the email address you want to use for your google adsense account




Fig 1.9  This is the CONGRATULATIONS email you will receive if successful

When I created my google adsense account (above) that has its own standard google account, as opposed to being linked to an existing standard google account and in turn automatically linked to an existing google analytics account for example, you may of thought "Why did he create a google adsense account in this way?". The reason is: for flexibility. By creating my google adsense account separately it has its own login details, but at the same time it can be linked to a separate google analytics account later. So I could link my new google adsense account to my existing google analytics account, as stated here, and then unlink them later by making a request to google here (You must be logged into your google account for this link to work). This means I can delete the accounts separately as well, as opposed to them being one piece (one account) that would be deleted as a whole. On top of this, not everyone wants to link their google adsense account with their google analytics account......for whatever reason(s).



Fig 1.10  Linking a Google Adsense Account to an existing Google Analytics Account

To link a google adsense account to a google analytics account, which I have now done (not shown here) using the instructions here, you simply add your google adsense account User Name as an Administrator on your google analytics account (when logged into your google analytics account). You then log into your google adsense account and click on the link, inside the Reports page, that invites you to "Link Google Adsense Account To A Google Analytics Account". The instructions just mentioned are very easy to follow.

Create A Google Analytics Account Index Create A Google Adsense Ad